A logo is critically important. This is what people see and how they recognize your company. A logo differs your brand from your competitors. So, if you want your product or service to have a successful brand, make sure you pay enough attention to your logo. Business logos are intended to be the “face” of a company. They are graphical displays of a company’s unique identity, and through colors and fonts and images they provide essential information about a company that allows customers to identify with the company’s core brand. …