Case studies are one of the most effective and powerful tools you can have at your disposal and for good reason. Instead of just talking about what your product or service does, case studies allow you to show potential clients why your product or service is useful and the positive experiences your past clients have had. When done right, a good case study is visual, engaging, and weaves a captivating narrative that embodies the value of your business.

Writing a case study is not for boasting about the benefits of your product or service. Great case studies focus on the problems faced by the customer, the solution they adopted, and the outcome. It’s more about the cold-hard facts and less about “selling” your products. So here are beautiful and intriguing InDesign Case Study Design Templates that will make your job much easier and will allow you to spend your time focused on content rather than aesthetics. While easy to overlook, the way your case study looks is just as important as what it says.