In packaging design, typography is the primary medium for the communication of the product’s name, function, and facts to a broad consumer audience. The typographic section, layout and treatment of the words and letterforms effect how the type is read. Ultimately the typography on packaging design becomes one of the most significant elements of the visual expression of the product.
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Typography has become an important sales tool and some kind of a trend in package design. The visual personality of type and its association to certain emotions, is important when it comes to selling the product and attracting the right audience. Having this in mind, we collected a number of packages which are just inspiring if not beautiful.