To sell your product or service you must be able to grab people’s attention and your print ads must be seriously innovative. According to great ad man David Ogilvy you have to follow the four tips to make your print advertisements effective and to increase sales. Use Simple Layouts, Keep body copy legible, Design ads with optimal flow, Answer the question: “What’s in it for me?”.
In this post I’ve compiled my favorite print advertisements from 2012 for inspiration.
Amnesty International: Tsunami

AAAI: Cyber Crime

Big Babol: Crashing Bird

Templex Tempered Glass: Football

Quebec Automobile Insurance Society: Seatbelts, Red

Volkswagen Accident Safety Technology: Flip overs

Kaku Puremilk Icecream: Cow

Volkswagen: Speed

Love Rocks: Necks, 5

Selk’bag: Bear

WMF Knife: Pork

Be Better Diet & Beauty Center: Pillow

Mr. Curtain: Livingroom

Lego: Spain

Central Nacional Unimed: Tiger

McDonald’s: Theodore

Olive Branch Health Food Store: Lids

OMO washing detergent: Archaeologist

Goodyear: Coast

Cepêra Extra Strong Pepper Sauce: Springer Spaniel

Vapona: Stop Trying, 3

Coca-Cola: Open Happiness

Land Rover Defender: Syringe

Minoan Lines: Dolphin

McDonald’s: GoMcDo

Febreze: Truck

Comfort Fabric Conditioner: Good Soak, War and Peace

Hotwheels: Refrigerator

Ajax Household Cleaner: Cereal

FF English School: Bear, beard, beer

This collection of yours is really wonderful. All these print ads are really very creative. With the rising competition in the market, one really needs to come up with unique and persuasive ads to sell products and services. These samples you have shred will provide numerous ideas for others. Thank you for sharing.