To sell your product or service you must be able to grab people’s attention and your print ads must be seriously innovative. According to great ad man David Ogilvy you have to follow the four tips to make your print advertisements effective and to increase sales. Use Simple Layouts, Keep body copy legible, Design ads with optimal flow, Answer the question: “What’s in it for me?”.
In this post I’ve compiled my favorite print advertisements from 2012 for inspiration.
Amnesty International: Tsunami
AAAI: Cyber Crime
Big Babol: Crashing Bird
Templex Tempered Glass: Football
Quebec Automobile Insurance Society: Seatbelts, Red
Volkswagen Accident Safety Technology: Flip overs
Kaku Puremilk Icecream: Cow
Volkswagen: Speed
Love Rocks: Necks, 5
Selk’bag: Bear
WMF Knife: Pork
Be Better Diet & Beauty Center: Pillow
Mr. Curtain: Livingroom
Lego: Spain
Central Nacional Unimed: Tiger
McDonald’s: Theodore
Olive Branch Health Food Store: Lids
OMO washing detergent: Archaeologist
Goodyear: Coast
Cepêra Extra Strong Pepper Sauce: Springer Spaniel
Vapona: Stop Trying, 3
Coca-Cola: Open Happiness
Land Rover Defender: Syringe
Minoan Lines: Dolphin
McDonald’s: GoMcDo
Febreze: Truck
Comfort Fabric Conditioner: Good Soak, War and Peace
Hotwheels: Refrigerator
Ajax Household Cleaner: Cereal
FF English School: Bear, beard, beer
This collection of yours is really wonderful. All these print ads are really very creative. With the rising competition in the market, one really needs to come up with unique and persuasive ads to sell products and services. These samples you have shred will provide numerous ideas for others. Thank you for sharing.