Packaging design is a way to glamorize a product in order to attract the consumer`s attention. Many consumers will judge a product by its packaging before buying it, so creating compelling and alluring stationary by using illustration will build first time buyers intrigue. It`s about shared stories, emotions, and unity. A great package should convey some message that allows customers to connect with your brand. In this post we`ve gathered 40 Compelling Examples Of Illustration In Packaging Designs that will give us a taste of the stories to be discovered.

California Willow Bottles by TJ Nicklin

Day & Night by Backbone Branding

ABRAKADABRA pancake mixes by CLINIC 212

TYPE AND SIGNS Hamburg by Lorena Mirbach

Gronstedts Le National by Lachlan Bullock

Tea Packaging by Nio Ni

Bajuwarus Weizenbock by Olav Marahrens

Herbs and Bees by Masha Ponomareva

CS Light Bulbs by Angelina Pischikova

Illustrated Coffee Cup Design by Steve Simpson

Havaianas 100 Years of Samba by Johann Vernizzi

Party Barons. Concept by Brandiziac Agency

I CAN SPICE by DekoRatio Branding & Design Studio

MAISON CHATOU – French Wine by Alice Bouchardon

Neleman`s Chocolade by Sweety & Co.

Archer Farms Coffee by Jules Tardy

Whitebites by Cecilia Uhr

One Smart Bean by Hylton Warburton

Popcorn Project by Anna Trympali

Marchoc by Luminous Design Group

Samurai Japanese Cuisine Branding by MAROG Creative Agency

Packed like sardines by Brandiziac Agency

Macondo Chocolate Co by A-Side Studio

Vinyl Moon by Marylou Faure

Campbell`s Cans Of Positivity by How Wei Zhong

Howling Coast: Beer Packaging by Yuga Huang

Elo Soaps by Mike Karolos

Momon by Happycentro Design Studio

FINI by Metaklinika design studio

Vinyl Moon Vol. 1 Album Packaging by Joseph Veazey

El Metate by Sarah Herlant

Sweets of the World by Onefold Studio

Tiqld Spice Blends by Sam Lane

Lillevik Alpine by makebardo

Bold by Greg Coulton

UNREAL Packaging by Steve Simpson

Vee Packaging by Camille Charbonneau

Memory Mix by Kael Little

Jungle Juice by Roberta Farese

Earphones packaging by Adamantia Chatzivasileiou